After being a fan and collector of Crazy Aaron's Thinking Putty for years now, I took the opportunity to upgrade the branding and design of this stress-relief product. With this company's wide range of putties to choose from, I chose four of my favorite types of putty, and each of them have their own unique features. Since Crazy Aaron's putties never dry out, I jumped on the idea of changing up their signature putty tins by designing zip-up bags and adding pops of bright colors, along with organic putty-like shapes. This product is meant for those that are looking to relieve stress or ways to stay focused.
Crazy Aaron's Thinking Putty | Rebranding Project
You may also like
GRAYDIENT | Senior Project
2021
Bloom | Handmade Typeface
2019
The Calm Before The Storm | Classical Book
2019
Plush | Custom Typeface
2019
Tension | Imagemaking Book
2020
Breast Cancer | Science Exhibit
2020
The Runaway Tour | Poster Design
2019
A Map of My Day
2019
Death Before Decaf | Coffee Branding
2019
Daily Heroes | Design For Good
2020